Battle Tag is a laser tag-shooter hybrid game developed and published by Ubisoft. The game was revealed at E3 2010 at the Ubisoft press conference. The game was released on November 2010 in Texas and Canada.
Gaming critics were mostly confused by the game's presentation at Ubisoft's E3 2010 press conference. Models and game developers armed with harnesses and laser guns began playing the game and running around the auditorium during the press conference.
The introduction of Battle Tag won GameSpot's "Biggest What the...?'" special achievement award from E3 2010. G4's Andrew Pfister thought that presentation of the game was poorly thought through.
The Guardian's Keith Stuart stated, "I'm not sure I entirely understood what was going on".Eurogamer's Ellie Gibson called it "Laser Quest for your house."