The term is about how game journalists have now become more interested in the perks, image, and benefits of game journalism rather than truly critiquing games and protecting gamers from poorly done games. While the belief in the corruption of game journalism had existed for a while, Doritogate had gotten it more in the open with game journalists being bribed by game developers and publishers to promote their games and even encouraged acting snarky to honest questions presented to them at game conventions.
At the 2012 GMA (Game Media Awards), a yearly function at the U.K., game journalists were encouraged to promote games in exchange for a PlayStation 3. In addition, the function was sponsored by various publishers which added to the corruption.
When former Eurogamer Robert Laurence wrote an article called Lost Humanity 18: A Table of Doritos stating that he truly believes that Geoff Keighley and many other journalists were "in bed with the video game industry," Lauren Wainwright, who was mentioned in the article, threatened legal action forcing Tom Bramwell to remove and censor the article. Disgusted Robert Laurence left Eurogamer. It was later revealed Lauren had consulting work for Square-Enix on her resume and a Tomb Raider themed Twitter background. She then removed the Square-Enix knowledge from her resume and stated she never reviewed anything from them. This was proven false when it was revealed she reviewed Deus Ex: Human Revolution.