Mass Effect 3's ending was very poorly received by many fans, and the negative PC fan reviews in Metacritic exceed the mixed and positive reviews. Criticisms included that the single palette swap ending rendered character choices inconsequential; a general lack of closure; lore contradictions and plot holes; character and narrative inconsistencies; the absence of a final boss battle; and inconsistencies between statements by BioWare staff during the game's development and the form the endings ultimately took.
Displeased fans organized an internet campaign called "Retake Mass Effect" to demand a better ending to the game, part of which includes a charity drive for the organization Child's Play. The drive officially raised $80,000 in less than two weeks.
One fan went so far as taking his complaint to the Federal Trade Commission, the agency created to protect consumers. His argument was that BioWare did not deliver on the promise of its game, saying, "after reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims."